Saturday, December 5, 2015

Google Nexus Q - A Review to Its Market Challenges

Nexus Q is a device which is used for streaming music and video from Google Play Store. It costs around $300. Google is using Nexus Q as its streaming partner however it does have a Google TV as well for the same purpose. Unlike Apple TV, the Google Nexus streams video and music directly from Google’s online store, instead of content being streamed through a device onto your television.

The Nexus Q is spherical in shape but the bottom is flat, so it can be placed easily on the shelf. The ports for HDMI cables, Ethernet, USB, etc. are all located at the back of the device. Though it is a compact gadget, it weighs pretty heavy. The reason is that it contains a full-fledged Android powered computer which is very popular among the writers of the assignment and dissertation writing service providers who work professionally as it caters to all their needs.

Google has made an impressive attempt to provide an all in one package for entertainment use. Users control and select everything from an app on their android phones or tablets. This feature is a little different from Apple TV or Google TV where you get an interface on television screen. Instead, everything is directly streamed from Google’s server. Google will undoubtedly get a lot of competition from other smart entertainment devices like Apple TV, Boxee, Roku and Sonos player. This is quite perplexing for people to figure out why Google has opted for Nexus Q as its streaming business partner.

There are a few downsides experienced by the users of Google Nexus Q. Some users don’t like the idea that they can’t stream videos from third party services. Like Apple TV allows getting videos from Netflix, the Nexus Q lacks that feature. Another category of users is of the view that the device cannot play videos from outside Google Play store. Even some users are snubbed by the fact that they cannot play their own music files unless they upload it to Google Music. They are also kept away from streaming music from services other than Google’s own play store.

It is quite frustrating for users to get something like Google Nexus Q, which costs three times more than any other similar device, and not get the required performance. Google Nexus Q will work well for those people who get all their digital content from Google Play. For most users sticking to just one store for music and videos is not a very appealing deal.

People like to explore different stores to get what they want and Google has only recently made addition to its music and video selection. Since Google Nexus Q is controlled from Android device, users first have to request Google to send the audio or video, then even after clicking the play icon, it takes some time for the video to appear on television. The Nexus Q doesn’t seem to work as efficiently as its competitions.

One positive is that recently Google has come up with the latest version of You Tube app for Android and that is gaining fame because of its smooth running of videos unlike Google Play. As long as its market challenges are concerned, Nexus Q needs to have more compelling reasons for the users to go for it. Why would people buy an expensive under performing Nexus Q, when they can easily afford other famous brands at much cheaper price?

1 comment:

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